Lazy T is an old-fashioned family ranch in Ten Sleep, Wyoming. They’ve created a unique stress-free environment for their cattle which results in higher quality product. When designing their site, I kept the following two site purposes at the forefront of my decision making: allow consumers to reserve premium beef and tell the story of where it came from.

All branding choices were made by me with the exception of their pre-existing logo. I chose timeless fonts and colors reminiscent of the red angus cattle, as well as the grassy lands they roam. Engraved vintage illustrations throughout are a nod to Lazy T’s return to old western roots while stunning photos and video of the ranch and products take center stage.